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Mastering Search Engine Optimization
Chapter 1: Introduction To SEO
Introduction to Search Engine Optimization and its History (4:06)
How Search Engines Work (5:28)
SEO vs Pay Per Click: How to Choose between the two? (4:30)
Chapter 2: Keywords Research
Introduction to Keywords (3:10)
How to Select Keywords (4:54)
Keyword Research Demo 1 (2:33)
Keyword Research Demo 2
Chapter 3: Implementing ONSITE SEO
Introduction to Onsite SEO (3:08)
ONSITE SEO - Planning a Good Information Hierarchy (5:40)
ONSITE SEO - Page Optimization for Target Keywords (6:28)
ONSITE SEO - Page Content Optimization (6:58)
ONSITE SEO - Optimizing Permalinks (4:25)
ONSITE SEO - Image Optimization for a better user experience (6:11)
Chapter 4 - All About Offsite SEO
Introduction to OFFSITE SEO (4:16)
OFFSITE SEO - Link Attributes (5:21)
OFFSITE SEO - Link Acquisition Strategy (5:21)
OFFSITE SEO - Where To Build Links (8:56)
OFFSITE SEO - What Links To Build (4:10)
Chapter 5 Local SEO
Introduction to Local SEO (2:39)
Google My Business (9:02)
Local SEO OnSite Techniques (5:40)
Chapter 6 Mobile SEO
Introduction to Mobile SEO (4:08)
How to go Mobile (5:54)
Best Practices for Mobile SEO (3:42)
Chapter 7 Google Penalty
7.1 Introduction to Google Penalty (3:36)
7.2 Google Panda (4:36)
7.3 Google Penguin (5:29)
7.4 Recovering from Google Penalties (5:57)
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ONSITE SEO - Planning a Good Information Hierarchy
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