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Effective Google Adwords

Chapter 1: Introduction to Online advertising

Course intro (2:17)
Benefits of Online advertising (1) (3:41)
Benefits of Online advertising (2) (4:12)
Google Search Network (4:57)
Google Display Network (4:01)
Where do Google Ads appear at? (9:35)
Quiz 1 (Intro)
Quiz 1 answers (9:52)

Chapter 2: Ad Auction, Quality score

Quality Score, the backbone of Adwords (9:06)
Ad auction: How advertisers' compete against each other (7:33)
How much you pay for your ads (5:38)
Quiz 2 (Ad Auction, Quality score)
Quiz 2 answers (7:53)

Chapter 3: Structuring your campaign

Choosing campaign types (5:44)
How to structure your campaign (10:16)
Quiz 3 (Structuring your campaign)
Quiz 3 answers (7:21)

Chapter 4: Targeting

Keyword targeting on Google Search (12:02)
Structuring Ad groups (5:41)
Targeting on Google Display Network (13:38)
Quiz 4 (Targeting)
Quiz 4 answers (q1-q10) (9:48)
Quiz 4 answers (q11-q19) (6:28)

Chapter 5: Bids and Budgets

How to set a right budget (6:14)
Bidding Strategies (9:34)
Portfolio bidding strategies (10:58)
Bid adjustments: Optimizing by device, location, time etc (8:27)
Quiz 5 (Bids and Budgets)
Quiz 5 answers (q1-q8) (8:14)
Quiz 5 answers (q9-q14) (4:24)

Chapter 6: Writing effective ads

Ad formats (6:25)
Ad extensions (manual) (7:46)
Ad extensions (automatic) (3:31)
Creating effective ads (7:01)
Quiz 6 (Writing effective ads)
Quiz 6 answers (12:18)

Chapter 7: Tools and Reports

Keyword Planner (6:18)
Display Planner (4:38)
How to view stats (11:30)
Search terms & Top movers report (5:42)
Paid vs Organic, Auction insights (14:27)
Tools to measure performance (11:29)
Quiz 7 (Tools and Reports)
Quiz 7 answers (12:08)

Chapter 8: Optimization

Evaluating performance (9:29)
Optimization 1 (10:01)
Optimization 2 (5:56)
Quiz 8 (Optimization)
Quiz 8 answers (16:19)

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