7xsjug0fq9cbf7mdkiwl adwords%20fundamentals%20course

Effective Google Adwords

Learn how to advertise on Google and start getting customers online, fast!

  Enroll in Course

Use Google ads to get more customers online and grow your business!

Instead of hours reading through blogs or trial-and-error, learn in over 5 hours of videos how to setup and run your own ads correctly that do not waste money and drive sales.

Learn how to setup your own Google Adwords text and image ads to bring visitors who are highly interested in your business to your website. Use remarketing to maintain top of mind awareness to prior visitors to your website who have already shown interest in your products or services.

Also you will learn how to track the return on investment so as to determine how to improve them or find out what works better.


Course details

Understanding the value of online advertising
Benefits of online advertising and AdWords
Google’s advertising networks
Where your ads can appear
The quality of your ads
What you pay
Setting up an AdWords campaign
Choosing a campaign type
Structuring your campaign
Targeting your audience
Setting bids and budgets
Creating ad groups
Tools to plan a campaign
Measuring and optimizing performance
Measure your results
Tools to measure your performance
Evaluate metrics relevant to your goals
Optimize your campaign

Who is this course for

Business owners who want to advertise on Google.
Professionals looking for a career switch into Digital marketing.
Marketers who wants to get certified in Google Adwords.


Your Instructor


Eng Yeow
Eng Yeow

Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.

Since then he has been a dedicated SEM consultant with over 6 years of experience – helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.

An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.


Class Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!