Digital Advertising (Google & Facebook) Hands-On

Use the best of Google and Facebook Ads

Want to reach your customers online? These 3-days (over 17 hours) course recordings teach you how to advertise online and turn your business goals into an online marketing campaign to attract new customers and optimize your ad spend.

You will learn how to set up and run successful Google Ads and Facebook campaigns to meet your advertising goals, remarketing to maintain top-of-mind (brand and product) awareness, and more importantly, how to measure and maximize results to improve your return on investment across various advertising channels.

Advantages of online learning:

  • No need to travel, attend in the comfort of your home
  • Revise content at your own pace, as many times as you want

Advantages of learning through video recordings of live 3-day course vs normal video course (few hours):

  • Learn from questions asked and experiences of other learners
  • No or less need to pause videos as you practice, the pace is like attending a live course

  • Why Google Ads
  • About Google Search Network
  • Basic terminology
  • How ads are ranked and displayed
  • Ad auction and quality score
  • Ad formats and quality of ads
  • What you actually pay
  • Keyword match types
  • Search campaign best practices
  • Optimizing Google Adwords search campaign

  • Setting up Google Ads account
  • Campaign settings
  • Navigating Google Ads interface
  • How to choose keywords
  • Set up ad groups and ads
  • Set up ad extensions
  • Setting budget and bids
  • Conversion tracking
  • Segmenting campaign data
  • Viewing reports

  • Finding your customers in GDN
  • Ad formats and gallery
  • Best practices
  • Optimization on GDN
  • Advanced optimization on GDN

  • Creating a GDN campaign
  • Contextual targeting, placements, interest and keywords
  • Advanced targeting options (Remarketing)

  • YouTube advertising model
  • YouTube video ad formats
  • Create image and video ads

  • Understanding various campaign objective to meet your marketing goal/s
  • Differences between GDN and Facebook
  • Why you need to do things differently with Facebook ads

  • Targeting correctly on Facebook (demographics, location, interests, connections, pages)
  • Choosing where to place ads (Facebook, Facebook Audience Network, Instagram, Messenger)
  • Managing bids, budgets, ad scheduling
  • Setup Facebook Pixel
  • Best Practices when creating ads
  • Creating and using custom and lookalike audiences
  • Retargeting to visitors who have already shown interest in your business
  • Knowing which metrics matter most when driving visitors to your website
  • How to optimize you campaign

Skills You Will Learn

✓ Set up text ads on Google Search Network
✓ Set up image ads on Google Display Network (i.e. Gmail, YouTube, news sites, blogs etc.)
✓ Set up Facebook ads including Custom Audiences
✓ Set up Re-marketing ads on Google and Facebook
✓ Track campaign performance and optimize ad spend

Attended the 3 days Google & Facebook ads course by Eng Yeow. He is really patient and approachable in guiding and teaching to us. It is insightful and informative, learnt a lot from this course.

- Shirley Wam, Jul 2021

An informative course that is both relevant and practical. Lecturer Eng Yeow explained the concepts well. He was very patient in guiding the class navigate the interface, and provided us with ample useful tips.

- Yawen Tay, Apr 2021

I’ve been attending courses on digital marketing and thus far they are all jsut touching the surface…not sufficient to do anything significant..but Emartsity’s Digital Advertising course is different. The trainer is competent and is able to teach us how to use Google and FB adverts in detail.

- Ryan Tan, Dec 2020

“Digital Advertising Hands-on” is a very practical course that bring us through the process of advertising on FB and GG. Eng Yeow shared alot not just what’s on theory but also from his personal experience on what to avoid and how to save cost and advertise with results. Highly recommended.🔥🔥🔥

- Lee Yow Siang, Nov 2020

My 3rd course with Emarsity with different trainer. Each individual always take extra steps to value add and impart the knowledge.

- Jacqueline Yeo, Nov 2020

Recently I attended their 3 days Digital Advertising (Google & Facebook) Hands-on course conducted via Zoom. This is a basic and practical course which is applicable for both newbies and those who wants a refresher. Trainer is experience in the subject, guide us the setting-up in a step by step manner and was patient to answer all the questions. Thus learning was made easy and simple to understand. The Academy is professional in organizing the program where there are 2 Technical assistance helping out in the breakout room for those who have technical issues. They even provide Free access to respective course videos and email support after the course completion. Overall, I highly recommend Emarsity courses.

- Sunnie Lim, Sep 2020

The admin team + trainer + course support team are very helpful and patient.

- Gabriel Tan, Aug 2020

Recently i attended Google and Facebook Ads by Eng Yeow, Highly recommend, perfect for beginners!

1) The trainer is very patient and attentive!

2) The guide book is very helpful, and can be used for future reference

3) Basic knowledge on Google ads and FB ads and how to optimize ads – can apply my knowledge easily

Post course support is available as well!

- Menty, Jan 2019

Attended their 2-days Google Adwords & Facebook Ads Hands-on course a few months ago. Trainer taught in step by step manner and was patient to answer all the questions the trainees have. Even though I only managed to find time to go on Google Adwords to post my own ads after a few months, I could easily recall what was taught by following the guide book given to get my ads to work and also felt assured that I can ask for help from trainer as Emarsity will continue to give us support for 6 months after the course. Overall, Emarsity courses are highly recommended.

- Cheryl Ng, Jul 2018

Hi! I’ve attended the Google Adwords course by Emarsity, and learned a lot of new things from the course, the trainer, Eng Yeow, is very knowledgeable on the subjects, he is patient and friendly in conducting the course. I also appreciate all staffs making the registration/arrangements for the class, smoothly. Thanks !

- Victor Gan, Aug 2017

I’ve attended the Google Adwords course by Emarsity, the trainer Eng Yeow is very knowledgeable. i have learned a lot of new things from the course to growth my business. I would highly recommend this course to the business owner who wanted to grow their revenue through digital marketing.

- Jolyn Fo, Dec 2017


Course Accreditation

This course is accreditated under the Singapore Workforce Skills Qualification system.

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce.

WSQ training programmes are based on skills and competencies validated by employers, unions and professional bodies, ensuring existing and emerging skills and competencies in demand are used to inform training and development.

Your Instructor

Eng Yeow
Eng Yeow

Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.

Since then he has been a dedicated SEM consultant with over 6 years of experience – helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.

An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.

Who Should Attend?

This course for participants who want to focus solely on setting up campaigns in Google and Facebook.

✓ Business owners and entrepreneurs who want to get more business online.
✓ Client side marketers who want to learn best practices used in an agency to deploy campaigns in-house.

Get started now!

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What are the advantages of online learning?
There is no need to travel to the training center, so you can attend in the comfort of your home. You can pause the course when you need, learn when you are available instead of scheduling off times away from work.
What is the difference of learning through video recordings of an actual live course vs a normal video course?
You can learn from the questions and experiences of other learners. There is less or no need to pause videos as you do hands-on practice, as the pace is just like attending a live course.