Want to reach your customers online? These 3-days (over 17 hours) course recordings teach you how to advertise online and turn your business goals into an online marketing campaign to attract new customers and optimize your ad spend.
You will learn how to set up and run successful Google Ads and Facebook campaigns to meet your advertising goals, remarketing to maintain top-of-mind (brand and product) awareness, and more importantly, how to measure and maximize results to improve your return on investment across various advertising channels.
Advantages of online learning:
Advantages of learning through video recordings of live 3-day course vs normal video course (few hours):
Skills You Will Learn
✓ Set up text ads on Google Search Network
✓ Set up image ads on Google Display Network (i.e. Gmail, YouTube, news sites, blogs etc.)
✓ Set up Facebook ads including Custom Audiences
✓ Set up Re-marketing ads on Google and Facebook
✓ Track campaign performance and optimize ad spend
Attended the 3 days Google & Facebook ads course by Eng Yeow. He is really patient and approachable in guiding and teaching to us. It is insightful and informative, learnt a lot from this course.
- Shirley Wam, Jul 2021
An informative course that is both relevant and practical. Lecturer Eng Yeow explained the concepts well. He was very patient in guiding the class navigate the interface, and provided us with ample useful tips.
- Yawen Tay, Apr 2021
I’ve been attending courses on digital marketing and thus far they are all jsut touching the surface…not sufficient to do anything significant..but Emartsity’s Digital Advertising course is different. The trainer is competent and is able to teach us how to use Google and FB adverts in detail.
- Ryan Tan, Dec 2020
“Digital Advertising Hands-on” is a very practical course that bring us through the process of advertising on FB and GG. Eng Yeow shared alot not just what’s on theory but also from his personal experience on what to avoid and how to save cost and advertise with results. Highly recommended.
- Lee Yow Siang, Nov 2020
My 3rd course with Emarsity with different trainer. Each individual always take extra steps to value add and impart the knowledge.
- Jacqueline Yeo, Nov 2020
Recently I attended their 3 days Digital Advertising (Google & Facebook) Hands-on course conducted via Zoom. This is a basic and practical course which is applicable for both newbies and those who wants a refresher. Trainer is experience in the subject, guide us the setting-up in a step by step manner and was patient to answer all the questions. Thus learning was made easy and simple to understand. The Academy is professional in organizing the program where there are 2 Technical assistance helping out in the breakout room for those who have technical issues. They even provide Free access to respective course videos and email support after the course completion. Overall, I highly recommend Emarsity courses.
- Sunnie Lim, Sep 2020
The admin team + trainer + course support team are very helpful and patient.
- Gabriel Tan, Aug 2020
Recently i attended Google and Facebook Ads by Eng Yeow, Highly recommend, perfect for beginners!
1) The trainer is very patient and attentive!
2) The guide book is very helpful, and can be used for future reference
3) Basic knowledge on Google ads and FB ads and how to optimize ads – can apply my knowledge easily
Post course support is available as well!
- Menty, Jan 2019
Attended their 2-days Google Adwords & Facebook Ads Hands-on course a few months ago. Trainer taught in step by step manner and was patient to answer all the questions the trainees have. Even though I only managed to find time to go on Google Adwords to post my own ads after a few months, I could easily recall what was taught by following the guide book given to get my ads to work and also felt assured that I can ask for help from trainer as Emarsity will continue to give us support for 6 months after the course. Overall, Emarsity courses are highly recommended.
- Cheryl Ng, Jul 2018
Hi! I’ve attended the Google Adwords course by Emarsity, and learned a lot of new things from the course, the trainer, Eng Yeow, is very knowledgeable on the subjects, he is patient and friendly in conducting the course. I also appreciate all staffs making the registration/arrangements for the class, smoothly. Thanks !
- Victor Gan, Aug 2017
I’ve attended the Google Adwords course by Emarsity, the trainer Eng Yeow is very knowledgeable. i have learned a lot of new things from the course to growth my business. I would highly recommend this course to the business owner who wanted to grow their revenue through digital marketing.
- Jolyn Fo, Dec 2017
Course Accreditation
This course is accreditated under the Singapore Workforce Skills Qualification system.
The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce.
WSQ training programmes are based on skills and competencies validated by employers, unions and professional bodies, ensuring existing and emerging skills and competencies in demand are used to inform training and development.
Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.
Since then he has been a dedicated SEM consultant with over 6 years of experience – helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.
An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.
Who Should Attend?
This course for participants who want to focus solely on setting up campaigns in Google and Facebook.
✓ Business owners and entrepreneurs who want to get more business online.
✓ Client side marketers who want to learn best practices used in an agency to deploy campaigns in-house.