eCommerce Integrated Digital Marketing - include Dropshipping
Set up an ecommerce website for own products or dropshipping, and promote it using Google Ads and SEO.
This is a video recording of a 3-day digital marketing course suitable for any business or individuals to quickly set up their own ecommerce or dropshipping website and be able to sell your products or promote services online. Recent developments in the world have changed the way businesses are conducted. Going online is the default marketing channel if a business wish to survive and thrive. Do not delay your online plan, attend this training and bring your business to the next level.
In this 3-day WSQ course, we will guide you step by step to establish your online store. We will teach you how to build a website, sell your products/ services. We will be sharing tips, techniques, best practices and growth tools that help you achieve a head-start for your ecommerce.
Interested Dropshippers, you will learn step by step to set up your dropshipping store, integrated with Oberlo and Aliexpress, and best practices to select vendors and curate products.
You will learn how to set up your own ecommerce website. Upload your products or even create landing pages for your key services. With your website ready, you will learn how to configure Google Ads to get visitors to your website immediately. You will also learn Search Engine Optimization (SEO) techniques to attract organic free visitors to your website in the long run.
** You DO NOT need to have an ecommerce website ready to attend the class. Every learner will practice how to manage a store using a trial account.
Marketplace vs eCommerce platform
Dropshipping product research
Adding and managing products
Building & optimising collections
Integrating with Oberlo and Aliexpress
Setting up delivery fees
Enabling payments options
Applications installation & growth tools
Web conversion & UX fundamentals
Store design & content creation
1 to 1 eCommerce store review
Setting up your ecommerce or dropshipping website is the beginning. Next step is to actively promote it to drive sales revenue.
Google Ads Theory
SEM vs SEO
Google Ad Account Structure
Writing Search Ads including Headlines, Desc, Path & Ad Extensions
Search Ads Mock-up
Get your ecommerce and dropshipping website to the top of Google search results and get FREE quality visitors that converts to sales.
How Search Engines Work
Skills You Will Learn
✓ Setup your own Ecommerce website. Upload products or create service pages. ✓ (Dropshipping) Step-by-step hands-on dropshipping store setup. ✓ (Dropshipping) Integrate plugins, Oberlo & Aliexpress ✓ (Dropshipping) Sourcing for products and vendors ✓ Latest Search Engine Optimization (SEO) techniques to get consistent FREE traffic from Google. ✓ Plan and Configure high quality Google Ad (PPC) campaigns to promote your products online. ✓ Keyword research to find the best audience to your website
Of all the paid courses that I have attended, this is the most worthwhile one. In just 3 days, we were taught how to create a multi-listing website, SEO and google ad. Although the course was quite intensive, Kelvin really taught us everything we need to differentiate ourselves from other property agents. Kelvin is also a very patient and willing to share kind of trainer. Whenever someone suggested something, he’s very willing to explore and try in front of the whole class. This is very rare as most other trainers will take it offline, limiting the things we learn to just the course contents. Will defintely recommend courses from Emarsity to my friends!
- Hoe Tze Huat, Jan 2020
Attended the Digital Marketing for agent conducted by Kelvin. He is very knowledgeable and patient in making sure we understand the course. Will recommend based on:
1. Pre-course set up support by Kelvin ensure that we can learn to set up our own website in 1 day. Yes, you can learn to have your own website within 24h vs having to pay thousand of dollars to others to do for you. 2. Good paced learning and structured modules to help us understand, WordPress, SEO and Google Analytics 3. 5 star Post course support- Kelvin will help to answer any questions even after the course had ended Highly recommend to agent who wants to understand what Digital marketing is all about, and want to set up own website.
- Vermount Hoh, Jul 2019
Koh Yoet Siang
Koh Yoet Siang (YS) is the Digital Director at Republic Asia, a 360° marketing agency. He has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and agency-side. Collectively, his agency has worked on more than 210 digital projects, ranging from SEO/SEM, web/mobile app developments to digital advertising and media plans.
While working as a regional marketer at a global online travel agency, he revamped the email marketing channels within an FY quarter, driving the EDM open rate from 10% to 30% across 11 countries and 6 languages. A former co-founder of an m-commerce shopping app (KIV), YS successfully used guerrilla marketing tactics to achieve a S$10-per-customer acquisition cost during the dawn of the mobile apps era. During his tenure as an independent media consultant, he audited the media plan of a client’s advertising agency of record (AOR), which resulted in a 3X conversion uplift for the media campaign at one of Forbes Asia’s 200 best brands.
Who Should Attend?
✓ Business owners and entrepreneurs who want to create or manage their own ECommerce websites. ✓ Individuals who want to set up their Dropshipping business. ✓ Marketing/IT employees who want to setup ECommerce web for their companies.
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What are the advantages of online learning?
There is no need to travel to the training center, so you can attend in the comfort of your home. You can pause the course when you need, learn when you are available instead of scheduling off times away from work.
What is the difference of learning through video recordings of an actual live course vs a normal video course?
You can learn from the questions and experiences of other learners. There is less or no need to pause videos as you do hands-on practice, as the pace is just like attending a live course.