Practical Social Media Management

Setup and monitor your business’s Facebook, Instagram, and Linkedin accounts. Learn how to engage and grow your community, and avoid Public Relations disasters.

This social media management course is designed for marketing professionals and business owners who wish to setup and manage their social media accounts, namely Facebook, Instagram, and Linkedin. You will learn the proper management techniques for social media accounts including response, PR and crisis management. With the right social strategy and professional replies, you will be able to elevate your brand image.

In this video recording of our 2-day Social Media Management course, you will learn how to identify the most suitable social media platform/s based on your business objectives. You will learn to use various online tools to monitor your social media metrics and measure the effectiveness of these platforms.


Day 1: Social Media Strategy

  • Objectives of key social media platforms i.e. Facebook, Instagram, Linkedin
  • Social media monitoring tools
  • Identifying suitable platform to meet organization’s marketing communication strategy
  • Setting up social media accounts
  • Research audience in social media platforms

Day 2: Social Media Management

  • Managing user response in social media. Reply and follow up
  • Troubleshooting social media platforms
  • Applying organization code of conduct and image while monitoring organization’s social media accounts



Skills You Will Learn

✓ Set up key social media accounts based on business needs.
✓ Track user trends and research in social media.
✓ Use tools to monitor social media accounts.
✓ Respond to user feedback in social media accounts.
✓ Using key metrics native to each social media account to measure performance

Course Curriculum


  Introduction
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days after you enroll
  Posting, Analytics, Tools
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  Social Listening, Company Policies
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"I have attended digital courses conducted by Emarsity which comprise 5 modules. The majority of the trainers are excellent, especially Christopher Minjoot. He is extremely patient and knowledgeable, able to help me with all of my queries. Emarsity is definitely a good training school for everyone, thank you Emarsity!"

- Maggie Lim, May 2022

"I like to compliment this course program. It shows participants how to have a credible presence on the Internet… professionally. The course content is a bible with all the questions and answers that a newcomer to social media commerce will need. To me, Mr Chris Minjoot is a guru in his field. I would not hesitate to recommend people to Emarsity! I may eventually introduce my “paper quilling craft” to the Internet!"

- Boh Tuang Meng, Mar 2022

 

Course Accreditation

This course is accreditated under the Singapore Workforce Skills Qualification system.

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce.

WSQ training programmes are based on skills and competencies validated by employers, unions and professional bodies, ensuring existing and emerging skills and competencies in demand are used to inform training and development.

Your Instructor


Siew Yee
Siew Yee

Leader in data science and digital transformation with more than 20 years of experience in team setup and strategic business insights leading to data-driven results for Asia Pacific and global markets.

Data Science coverage: Predictive Modelling, Machine Learning, Deep Learning, Blockchain, Computer Vision, Natural Language Processing, Digital Music, Knowledge Graph, Multi-agent Systems, Internet-of-Things (IoT).

Industry experiences: Banking, eCommerce, B2B, Retail, Distribution, Media & Advertising, IT, Aerospace.


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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What are the advantages of online learning?
There is no need to travel to the training center, so you can attend in the comfort of your home. You can pause the course when you need, learn when you are available instead of scheduling off times away from work.
What is the difference of learning through video recordings of an actual live course vs a normal video course?
You can learn from the questions and experiences of other learners. There is less or no need to pause videos as you do hands-on practice, as the pace is just like attending a live course.