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Online Marketing Masterclass (Adwords and Search Engine Optimization)

Includes "Effective Google Adwords" and "Mastering Search Engine Optimization"

This course bundles 2 courses "Effective Google Adwords" and "Mastering Search Engine Optimization" and is SkillsFuture claimable.

View the SkillsFuture course page here.

This course will train the learner to be competent in using using Google for search marketing. The content of this course is tuned for beginners to pick up the basics of operating Google Adwords and search engine optimization.

Course content:

- learn how to set up adwords campaign
- Key advantages of online advertising
- How Google Adwords work, where ads appear
- Keyword research, match types
- Ad auction
- Bidding, bid adjustments, Budgeting
- optimizing websites for search engine
- auditing website for search friendliness
- link building principles of SEO


Your Instructor


Eng Yeow
Eng Yeow

Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.

Since then he has been a dedicated SEM consultant with over 6 years of experience – helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.

An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.


Courses Included with Purchase



Mastering Search Engine Optimization
Everything You Need To Know About Search Engine Optimization
Kelvin Koh
$149
Effective Google Adwords
Learn how to advertise on Google and start getting customers online, fast!
Eng Yeow
$149

Original Price: $298


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!