- What is Google Analytics
- What are the benefits and limitations of Google Analytics
- What are your business objectives
- Create and track marketing objectives
This video recording of our 2-day Google Analytics Course covers practical Google Analytics skills you can apply in internet marketing. You will be introduced to the foundations of Google Analytics, how it works, how to conduct analysis etc. More importantly, you will learn how to generate insights from numbers, and make data-driven decisions which improve your internet marketing website performance.
✓ Explain fundamental terms used in Google Analytics.
✓ Setup and manage Google Analytics settings.
✓ Analyse a website’s audience and on-site behavior.
✓ Analyse a website’s marketing activities and optimize for goal conversion.
✓ Develop ongoing management skills of Google Analytics.
"The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained."
- Han Pin Lim, Feb 2018
About this programme
About the Institute of Banking and Finance Singapore
The Institute of Banking and Finance Singapore (IBF) is the national accreditation and certification agency for financial industry competency in Singapore under the IBF Standards.
About the IBF Standards
The IBF Standards are a set of competency standards for financial skills. These Standards are developed in partnership with industry leaders and provide a professional development and skills roadmap for financial sector practitioners to excel in their respective job roles. They currently cover 12 industry segments in the financial sector.
About IBF Certification for Level 2 and/or 3 Programmes
A practitioner who successfully completes an IBF Level 2 and/or 3 Programme with at least 3 years of relevant experience will be conferred the IBF Advanced (IBFA) certification status. T&Cs apply.
Bartley studied and has been working with online technologies since 2001. He built his foundation of search marketing knowledge while at Yahoo! Inc, and has since managed teams of digital marketing experts while also being hands-on with key accounts, including LinkedIn, Microsoft, GM, BMW, S&P Global, and UOB, among others.
In addition to his long track record in Search Marketing, Bartley has studied and applies the skills and principals of data analytics to the work his does on a daily basis. Having specialised in data visualisation, he helps others to cut through the noise and understand what is working or not working within their digital marketing strategy. Google Analytics is one of the tools he uses to do this.