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Google Analytics For Business
Introduction
What can and cant be tracked, Metrics & Dimensions (88:58)
Define KPIs, Terms (users, sessions, pageviews, bounces) (71:31)
Access Google's demo account, Navigating the interface (66:08)
Reports
Audience report (Demographics, Behavior, Benchmarking) (105:27)
Behaviour report (Landing/Exit pages) (64:00)
Acquisition report (Source/Medium, Channels), UTM parameters (78:53)
Create dashboards, Tracking Goals, Analyzing using segments (86:20)
Conversion report, eCommerce report, Multi-channel, Setup (install, users, filters) (84:23)
Setup alerts & custom reports, Ongoing maintenance (59:36)
Course Recap
Course recap (35:13)
Behaviour report (Landing/Exit pages)
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