How do you create a continuous stream of content for your website and social media to attract and grow your target audience?
In this video recording of our comprehensive 2-day online course, you will learn to establish and implement an effective content creation strategy for your organisation – what content to create for your digital channels, who to create it for, when to post, and how to improve the performance of your content. You will also be equipped with the knowledge and tools to create written and visual content that is engaging, persuasive and of value to your target audience.
You will learn the fundamentals of writing for various types of content, shooting photos and videos with your mobile phone, editing picture layouts and videos, and knowing where to download FREE visual and audio content. In addition, you will discover ways to generate new ideas to keep your content continually fresh and exciting.
✓ Strategise and plan your content to engage your target audience
✓ Create content that is informative, educational, entertaining, inspirational, and persuasive
✓ Incorporate a wide range of writing techniques and learn about keywords & power words
✓ Shooting photos, videos and recording audio with your mobile phone
✓ Editing and producing graphic layouts, animation, and videos for your content
✓ Understand what data visualisation is and how to apply it to your created content
✓ Where to look for new content ideas and how to repurpose existing content
✓ Align your content strategy to your organisation’s business goals
"I have attended digital courses conducted by Emarsity which comprise 5 modules. The majority of the trainers are excellent, especially Christopher Minjoot. He is extremely patient and knowledgeable, able to help me with all of my queries. Emarsity is definitely a good training school for everyone, thank you Emarsity!"
- Maggie Lim, May 2022
This course is accreditated under the Singapore Workforce Skills Qualification system.
The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce.
WSQ training programmes are based on skills and competencies validated by employers, unions and professional bodies, ensuring existing and emerging skills and competencies in demand are used to inform training and development.
Chris Minjoot is a senior marketing and communications professional with over 28 years’ experience as an in-house practitioner and as a consultant servicing clients from a wide range of industries. He possesses the unique combination of strategic, creative, technical, and writing skills critical for today’s integrated marketing needs.
A communications graduate, he was part of the team responsible for branding MindChamps (conceptualised its name) and establishing it as the #1 premium preschool in Singapore. His passion for education has led him to develop curricula and lecture on a wide range of marketing subjects including copywriting, content marketing, and social media. He possesses the WSQ Advanced Certificate in Learning & Performance (ACLP).