Content Creation Strategy

Produce content that are impactful and beautiful. Start your journey to become an online content creator.

How do you create a continuous stream of content for your website and social media to attract and grow your target audience?

In this video recording of our comprehensive 2-day online course, you will learn to establish and implement an effective content creation strategy for your organisation – what content to create for your digital channels, who to create it for, when to post, and how to improve the performance of your content. You will also be equipped with the knowledge and tools to create written and visual content that is engaging, persuasive and of value to your target audience.

You will learn the fundamentals of writing for various types of content, shooting photos and videos with your mobile phone, editing picture layouts and videos, and knowing where to download FREE visual and audio content. In addition, you will discover ways to generate new ideas to keep your content continually fresh and exciting.


Day 1: Content Strategy, Writing, and Pictures
  • How to apply the 5 Cs marketing mix strategy to content creation
  • What is content marketing and how it is different from advertising
  • What constitutes content and what are its various forms
  • What are the 5 key approaches to writing content
  • What are keywords and power words, and how to use them
  • Understand the fundamentals of shooting photos with your mobile phone
  • Download FREE photos, clipart, and fonts without infringing copyright laws
  • How to edit pictures and create graphic layouts for your content
  • Learn the basics of data visualisation and how to use them in infographics and list posts
  • Suitable picture file formats and sizes for the web and social media

Day 2: Video, Audio, and Content Planning
  • Shooting videos and recording audio with your mobile phone
  • Download FREE video clips, GIFs, music, and sound effects without infringing copyright laws
  • Create GIFs and convert them into videos and vice-versa
  • Assemble photos, video clips, animation, text, audio and edit them into a completed video
  • Suitable video and audio file formats and sizes for the web and social media
  • How to plan your content and manage a content calendar
  • Learn the basics of promoting and distributing your content
  • Learn the basics of data analytics and how it can improve your content
  • How to repurpose existing content and creatively generate new ones
  • What are Content Management Systems and Platforms



Skills You Will Learn

✓ Strategise and plan your content to engage your target audience
✓ Create content that is informative, educational, entertaining, inspirational, and persuasive
✓ Incorporate a wide range of writing techniques and learn about keywords & power words
✓ Shooting photos, videos and recording audio with your mobile phone
✓ Editing and producing graphic layouts, animation, and videos for your content
✓ Understand what data visualisation is and how to apply it to your created content
✓ Where to look for new content ideas and how to repurpose existing content
✓ Align your content strategy to your organisation’s business goals

Course Curriculum


  Introduction
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days after you enroll
  Images, Infographics
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  Video production and editing
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"I have attended digital courses conducted by Emarsity which comprise 5 modules. The majority of the trainers are excellent, especially Christopher Minjoot. He is extremely patient and knowledgeable, able to help me with all of my queries. Emarsity is definitely a good training school for everyone, thank you Emarsity!"

- Maggie Lim, May 2022

 

Course Accreditation

This course is accreditated under the Singapore Workforce Skills Qualification system.

The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce.

WSQ training programmes are based on skills and competencies validated by employers, unions and professional bodies, ensuring existing and emerging skills and competencies in demand are used to inform training and development.

Your Instructor


Chris Minjoot
Chris Minjoot

Chris Minjoot is a senior marketing and communications professional with over 28 years’ experience as an in-house practitioner and as a consultant servicing clients from a wide range of industries. He possesses the unique combination of strategic, creative, technical, and writing skills critical for today’s integrated marketing needs.

A communications graduate, he was part of the team responsible for branding MindChamps (conceptualised its name) and establishing it as the #1 premium preschool in Singapore. His passion for education has led him to develop curricula and lecture on a wide range of marketing subjects including copywriting, content marketing, and social media. He possesses the WSQ Advanced Certificate in Learning & Performance (ACLP).


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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What are the advantages of online learning?
There is no need to travel to the training center, so you can attend in the comfort of your home. You can pause the course when you need, learn when you are available instead of scheduling off times away from work.
What is the difference of learning through video recordings of an actual live course vs a normal video course?
You can learn from the questions and experiences of other learners. There is less or no need to pause videos as you do hands-on practice, as the pace is just like attending a live course.