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Content Creation Strategy
Introduction
Content Marketing, 5 Cs Marketing Mix (76:20)
Writing approaches (journalistic, problem solving, storytelling, benefits over features) (46:55)
Images, Infographics
Free images, Image editing in Powerpoint (50:06)
Fonts, Layout, Image editing with Canva (59:09)
Review of learners' posts (29:43)
Creating infographics, Remove backgrounds, DPI/PPI, Image sizes for social media posts (23:10)
Demo and practice on Canva (59:30)
Video production and editing
Free videos library, Shooting videos with handphone, Framing and composition (72:22)
Creating GIFs, Video resolution/frames (64:11)
Powerpoint (video editing, animation, cinemagraphs), Create YouTube video (40:46)
Planning
Content calendar, Ways to get ideas for content, Repurpose, Tools (32:16)
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Content Marketing, 5 Cs Marketing Mix
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