Google Analytics For Business

Learn how to generate insights from numbers, and make data-driven decisions which can improve your website’s performance.

This video recording of our 2-day Google Analytics Course covers practical Google Analytics skills you can apply in internet marketing. You will be introduced to the foundations of Google Analytics, how it works, how to conduct analysis etc. More importantly, you will learn how to generate insights from numbers, and make data-driven decisions which improve your internet marketing website performance.

  • What is Google Analytics
  • What are the benefits and limitations of Google Analytics
  • What are your business objectives
  • Create and track marketing objectives
  • How Google Analytics collect and process data
  • Audience data analysis
  • User behavior on your website
  • Quiz
  • Know your traffic source and campaign channels
  • Identify traffic sources using URL builder
  • How to evaluate and optimize web marketing performance
  • Group Discussion
  • Define and track business goals
  • Goal conversion analysis
  • Visualize customer journey through conversion funnel
  • Product analysis for merchandising strategy
  • Define promotion strategy
  • Visualize journey from view to purchase
  • Remarketing strategy (product views and abandoned cart)
  • Multi-Channel Attribution
  • Customized dashboard and shortcut
  • Scheduled Reports
  • Setting Alerts
  • How to setup GA on website
  • Account, Property, View
  • How to customize configurations; filter, goal, grouping
  • Linking with other accounts and data import.
  • GA on mobile app, kiosks and other digital connected device

Skills You Will Learn

✓ Explain fundamental terms used in Google Analytics.
✓ Setup and manage Google Analytics settings.
✓ Analyse a website’s audience and on-site behavior.
✓ Analyse a website’s marketing activities and optimize for goal conversion.
✓ Develop ongoing management skills of Google Analytics.

"The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained."

- Han Pin Lim, Feb 2018


About this programme

About the Institute of Banking and Finance Singapore

The Institute of Banking and Finance Singapore (IBF) is the national accreditation and certification agency for financial industry competency in Singapore under the IBF Standards.

About the IBF Standards
The IBF Standards are a set of competency standards for financial skills. These Standards are developed in partnership with industry leaders and provide a professional development and skills roadmap for financial sector practitioners to excel in their respective job roles. They currently cover 12 industry segments in the financial sector.

About IBF Certification for Level 2 and/or 3 Programmes
A practitioner who successfully completes an IBF Level 2 and/or 3 Programme with at least 3 years of relevant experience will be conferred the IBF Advanced (IBFA) certification status. T&Cs apply.

Your Instructor

Bartley Sharkey
Bartley Sharkey

Bartley studied and has been working with online technologies since 2001. He built his foundation of search marketing knowledge while at Yahoo! Inc, and has since managed teams of digital marketing experts while also being hands-on with key accounts, including LinkedIn, Microsoft, GM, BMW, S&P Global, and UOB, among others.

In addition to his long track record in Search Marketing, Bartley has studied and applies the skills and principals of data analytics to the work his does on a daily basis. Having specialised in data visualisation, he helps others to cut through the noise and understand what is working or not working within their digital marketing strategy. Google Analytics is one of the tools he uses to do this.

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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What are the advantages of online learning?
There is no need to travel to the training center, so you can attend in the comfort of your home. You can pause the course when you need, learn when you are available instead of scheduling off times away from work.
What is the difference of learning through video recordings of an actual live course vs a normal video course?
You can learn from the questions and experiences of other learners. There is less or no need to pause videos as you do hands-on practice, as the pace is just like attending a live course.