Facebook: Bidding & Optimization | emarsity

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Digital Advertising (Google & Facebook) Hands-On

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Google Search: Target better with Keyword match types (5:19)
Google Search: Review keywords selected by learner + Keyword Planner (6:41)
Google Ads: Track results of ads (5:38)
Google Display Remarketing: Show ads to prior visitors! (8:20)
Facebook: Choose the right Campaign Objectives (3:00)
Facebook: Don't choose Facebook Audience Network (2:57)
Facebook: Bidding & Optimization (8:25)

Google Search Network (7 hours)

Introduction to Digital Marketing (52:17)
Keywords, Ad Groups (64:34)
Quality Score, Keyword match types, Keyword research (92:12)
Setup campaign. Add keywords, ads, extensions (89:40)
Conversion Tracking (56:54)
Setup conversion tracking, Terminology (41:15)

Google Display Network (4 hours)

Viewing real data, Optimization, Intro to Google Display (80:03)
Remarketing, Create display ads (107:58)
Placements, Optimization (65:49)
YouTube Ads (44:14)

Facebook Ads (6 hours)

Prepare Facebook Ads account (23:52)
Campaign objectives and settings (60:12)
Audience targeting (65:46)
Placements, Create Ads (96:51)
A/B testing, Conversions, Lookalike, Remarketing (92:49)

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Facebook: Bidding & Optimization

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