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Practical Social Media Management
Introduction
Intro to Social Media, Types of users (49:02)
Setting up Facebook page correctly (23:39)
Setting up Instagram, LinkedIn. Types of social media marketing (33:41)
Posting, Analytics, Tools
Writing Tips (keyword research, post lengths, image sizes, hashtags, links) (65:22)
Analytics (tools & metrics), Meta Business suite, TikTok (42:55)
Quiz (8:00)
Social Listening, Company Policies
Responding to Comments, Public relations process (59:12)
Steps to handle PR crisis, Tool (Agora pulse) (24:57)
Sentiment Analysis (7:27)
Key issues (ownership, changes, outages, social political, commitment, privacy) (45:17)
Teach online with
Analytics (tools & metrics), Meta Business suite, TikTok
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